Reputation Reflects Your Reality

Building a great reputation requires consistency. Everyone in the company must be on the same page because they represent the character and data of the brand. Honesty, integrity and even search engine optimization have roles to play. Anne Kedi Siade leads the charge. She heads marketing at Newfoods and is the force behind the content marketing Prolixe Agency, which specializes in words, event management and brand image. Kedi Siade explained during an Africa Tweet Chat that consumers are expressing their opinions in powerful ways. Companies must regularly interact with customers to stay relevant and build a reputation that will boost…...